Insights, guides, and best practices for offline conversion tracking and Google Ads optimization.
When someone finally clicks 'Buy Now' after seeing your ads multiple times, which campaign deserves the credit? That's the question attribution models answer, and getting it right can completely transform how you evaluate campaign performance and allocate your advertising budget.
Read more →Offline conversions are where the real story lives. Your ad gets the click, someone fills out a form, and then days or weeks later the important stuff happens on a call, in a proposal, or at the final invoice.
Read more →If your leads live online but your revenue happens offline, you've probably felt the pain. Google Ads celebrates every form submission like it's a parade while your sales team quietly points out that only a fraction turn into actual customers.
Read more →If you have ever looked at Google Ads reporting and thought, "Cool, 47 conversions," then checked your sales notes and realized only 3 became customers, you are not alone. Google is great at counting form fills. It is less effective at knowing which leads turned into actual revenue.
Read more →