About FormTrackr
FormTrackr makes Google Ads offline conversion tracking simple — so businesses can connect their ad spend to the revenue that actually matters.
What Does FormTrackr Do?
Most businesses running Google Ads measure success by form fills. But a form fill isn't revenue — a closed deal is. FormTrackr bridges that gap. It captures every form submission on your website, records the Google Click ID (GCLID) and UTM parameters at the point of lead capture, and automatically uploads that data to Google Ads as an offline conversion when the lead converts.
The result: Google's Smart Bidding algorithms learn which clicks produce real customers — not just form fills — and optimize your campaigns accordingly. Better data in means better bids out.
Why Did We Build FormTrackr?
Google Ads offline conversion tracking has been around for years, but the setup process has always required significant developer time — custom code, API credentials, CSV uploads, and ongoing maintenance. Most small and mid-size businesses never get it working correctly.
FormTrackr removes that friction. One JavaScript snippet. Automatic uploads. No developer required.
Who Is FormTrackr For?
FormTrackr is built for businesses and agencies that run Google Ads lead generation campaigns where the conversion happens offline — after a phone call, a sales meeting, or a CRM qualification step. If your sales cycle means you can't track revenue in Google Ads today, FormTrackr is built for you.