Paste one script tag before </body>. Works with any HTML form.
Target your form by ID or track all forms on a page automatically.
OAuth in one click. Select your account and conversion action.
Upload triggers automatically. Smart Bidding learns from real outcomes.
You know the drill: Google Ads says you got 47 conversions this month. Your spreadsheet says 12 of them were actually worth talking to. And maybe 3 closed.
So what's Google optimizing for? The 47. Which means your campaigns keep chasing more of the same junk leads while your cost per actual customer climbs into the stratosphere.
Your CRM tracks your sales process beautifully. But it wasn't built to talk back to Google Ads. So the feedback loop that's supposed to make Smart Bidding actually smart? It doesn't exist.
Every lead should include the attribution and contact context needed to follow up and measure outcomes: UTMs, GCLID, referrer, landing page, lead status, and deal value. Then that data flows back to Google Ads automatically, so Smart Bidding stops optimizing for form fills and starts optimizing for leads that turn into revenue.
Works with any HTML form. For the smoothest setup, see our API docs.
Yes! FormTrackr supports Google Ads Enhanced Conversions. When enabled, we automatically hash email addresses and phone numbers using SHA-256 before sending them to Google Ads. This improves conversion attribution accuracy, especially for cross-device conversions, while maintaining user privacy. Enhanced Conversions work alongside GCLID tracking to maximize match rates. Enable the option in FormTrackr, then in Google Ads open Goals → Settings and turn on Enhanced conversions (the general section) with Google Ads API as the method. FormTrackr uploads via the API. The separate "Enhanced conversions for leads" panel only offers Google tag or Google Tag Manager; use Google tag there if you configure that path on your site. Customers are responsible for configuring Enhanced Conversions appropriately and for meeting Google's customer-data policies and any applicable privacy obligations.
Yes! FormTrackr integrates with Zapier, allowing you to automatically sync won leads to your CRM. When you mark a lead as "WON" with a conversion value in FormTrackr, it automatically sends the lead data to your Zapier webhook. You can then use Zapier to push this data to your CRM (Salesforce, HubSpot, Pipedrive, or any other CRM that Zapier supports). Simply configure your Zapier webhook URL in the Integrations section of your project settings, and FormTrackr will handle the rest automatically.
FormTrackr works with any standard HTML form on your website. Our lightweight JavaScript snippet automatically detects and tracks form submissions without requiring code changes. You can use automatic mode to track all forms on specified pages, or manual mode to target specific forms by ID. It works with contact forms, lead gen forms, newsletter signups, quote requests, and more.
FormTrackr captures comprehensive attribution data including UTM parameters (source, medium, campaign, term, content), referrer URLs, landing pages, and the page where the form was submitted. It also captures all three Google Ads click identifiers: GCLID, plus GBRAID and WBRAID — the privacy-safe click IDs Google issues for iOS and other privacy-restricted traffic where a standard GCLID isn't available. Leads with any of the three can be uploaded as offline conversions, so campaigns that rarely produce a GCLID still get credit. This gives you complete visibility into where your leads are coming from and helps you optimize your marketing spend.
Setup takes about 5 minutes. Simply copy our tracking snippet and paste it before the closing </body> tag on your website. Our guided onboarding walks you through configuring form tracking and connecting your Google Ads account. No coding knowledge required. If you can copy and paste, you can use FormTrackr.
FormTrackr provides privacy controls including consent settings, data minimization, project-level retention controls, and Health-care mode. Compliance depends on your use case, policies, contracts, and applicable law. You control what data is collected and how long it is retained.
FormTrackr's Health-care mode retains lead contact and ad-attribution data while excluding free-text form content from FormTrackr. It is designed to support data minimization for appointment and lead workflows. FormTrackr is not a patient-record system and does not make legal compliance claims. Customers should review their privacy obligations, form language, retention settings, and vendor agreements before use.
Absolutely! FormTrackr supports unlimited projects, so you can track leads from multiple websites, campaigns, or brands. Each project gets its own unique tracking snippet and dashboard, allowing you to keep your data organized and analyze performance separately.
FormTrackr provides detailed upload logs for every conversion attempt. In your dashboard, you can see the status of each upload (successful, failed, or pending), view error messages if something goes wrong, and check timestamps to verify when conversions were sent. You can also verify conversions in your Google Ads account to ensure they're being received correctly.
Yes, FormTrackr works independently and won't interfere with other tracking tools. Since we upload conversions via the Google Ads API rather than using tags, we don't conflict with Google Tag Manager, Google Analytics, or other marketing tools. Many customers use FormTrackr specifically for offline conversion tracking while keeping their existing tag setup intact.
Track every lead. Know every source. Let Smart Bidding learn from what actually closes.