Privacy Policy

Last updated: December 2, 2025

1. Introduction

Welcome to FormTrackr ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

  • Account information (email address, name)
  • Project and configuration data
  • Communication preferences
  • Payment information (processed through third-party payment processors)

2.2 Information Collected Automatically

When you use our services, we automatically collect certain information, including:

  • Usage data and analytics
  • Device information and IP addresses
  • Cookies and similar tracking technologies
  • Form submission data (collected on behalf of our customers)

2.3 Lead Data

When you use FormTrackr to track form submissions, we collect and store lead data including contact information, attribution data (UTM parameters, GCLID, referrer information), and submission metadata. This data is collected on behalf of our customers and is subject to their privacy policies and data processing agreements.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyze trends, usage, and activities
  • Detect, prevent, and address technical issues
  • Upload conversion data to Google Ads (when configured)

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We may share information with third-party service providers who perform services on our behalf, such as hosting, payment processing, and email delivery.
  • Google Ads Integration: When you configure Google Ads integration, we may upload conversion data (including GCLID) to Google Ads on your behalf.
  • Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to delete your personal information
  • The right to object to processing of your information
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, subject to certain exceptions for legal, regulatory, or operational purposes.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our services, you consent to the transfer of your information to our facilities and those third parties with whom we share it as described in this policy.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

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