# FormTrackr

> FormTrackr is a SaaS tool that makes Google Ads offline conversion tracking simple. It captures form submissions, attributes leads to their source (GCLID, UTM parameters), and automatically uploads offline conversions to Google Ads — all via a single JavaScript snippet added to any website.

FormTrackr is built for businesses running Google Ads that need accurate offline conversion tracking to improve Smart Bidding, ROAS, and lead attribution without manual CSV uploads or complex developer work.

## Key Pages

- Homepage: https://formtrackr.app
- About: https://formtrackr.app/about
- Docs (Getting Started): https://formtrackr.app/docs/getting-started
- Docs (Google Ads Integration): https://formtrackr.app/docs/google-ads
- Docs (Zapier Integration): https://formtrackr.app/docs/zapier
- Docs (API Reference): https://formtrackr.app/docs/api
- Blog: https://formtrackr.app/blog
- Pricing: https://formtrackr.app/#pricing

## What FormTrackr Does

- Captures every form submission on your website automatically
- Records GCLID and UTM parameters at the point of lead capture
- Stores lead data in a dashboard for review and management
- Automatically uploads offline conversions to Google Ads via the Google Ads API
- Supports manual CSV upload as a fallback
- Integrates with Zapier for CRM and workflow automation
- Works with any HTML form — no form builder required

## Who It's For

- Businesses running Google Ads with lead generation campaigns
- Marketing agencies managing client Google Ads accounts
- Advertisers who receive leads via website forms and close sales offline (phone, sales team, etc.)
- Anyone who needs to connect offline revenue back to the Google Ads click that drove it

## Key Problems FormTrackr Solves

- "My Google Ads says 50 conversions but we only closed 5 deals — why?"
- "How do I track offline conversions in Google Ads without a developer?"
- "How do I upload offline conversions to Google Ads automatically?"
- "My Smart Bidding is optimizing for form fills, not actual revenue"
- "I can't tell which Google Ads campaigns are actually generating leads"

## Blog Articles

- Google Ads Conversion Attribution Models Explained: https://formtrackr.app/blog/google-ads-conversion-attribution-models-explained
- Fix Your Feedback Loop: Why Offline Conversions Make Your Ads Smarter: https://formtrackr.app/blog/fix-your-feedback-loop-why-offline-conversions-make-your-ads-smarter
- How to Track Offline Conversions in Google Ads: https://formtrackr.app/blog/how-to-track-offline-conversions-in-google-ads
- From Form Fill to Revenue — How to Upload Offline Conversions to Google Ads: https://formtrackr.app/blog/from-form-fill-to-revenue-how-to-upload-offline-conversions-to-google-ads

## Pricing

FormTrackr offers a free plan and paid plans. See https://formtrackr.app/#pricing for current pricing.

## Contact

- Support: support@formtrackr.app
- Website: https://formtrackr.app

## Technical Details

FormTrackr is a Next.js web application deployed on Vercel. The tracking snippet is a lightweight JavaScript file (~19KB) that can be added to any website.